The goal was to evaluate Best Buys full digital customer experiences across mobile, tablet, and desktop. Then identify gaps and opportunities for there core digital experience to better provide advice, service, and convenience for their customers. After assessing the digital customer experience,map out improvements to enhance FY16 roadmaps and provide the foundation for FY17 roadmaps.Explore how digital, with a focus on mobile, advances the integrated customer experience by connecting online browsing and research to store interaction.

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